Children’s Books

Join the rough, tough, Skippy pup as he goes adventures and meets new friends. First, Skippy will learn that not everything appears as it seems when you meet new people and will make a new friend in the process. Then … Continue reading

Marketing Analytics for Authors

It’s no secret that my day job is marketing. That means I live my life looking at crazy acronyms like CTR, SEO, SEM and even more insane full words like branding, geotargeting, geofencing, re-targeting and the like. There are enough … Continue reading

10 Books all for $.99 Each!

fall in love sale

Each one of the great novels showcased in the sale is from an independent author and features romance from a tidbit to a whole dollop. So go ahead, fall in love with reading this fall by picking up any of these titles from October 1-7th.

Love Exactly by Cassandra Giovanni

Love ExactlyEmma Walker was a writer who’d lost herself to someone else’s anger–who had given up on ever feeling like herself again.
Evan Levesque was a rock-god–the one all the woman wanted, but he’d never gotten used to the loneliness between the stage and real life.
With just one cup of coffee they’ll begin a journey of self-discovery at each others sides, but can Emma handle Evan’s fame while dealing with her own demons? Emma’s checkered personal past, a bad relationship that haunts the edges of her memories, threatens to make everything implode on them when Evan takes matters into his own hands.
Sticks and stones may break my bones, but your words…they’ll destroy my soul–Can Emma handle being put back together and facing who she’s become because of it?

Amazon ~ Barnes & Noble ~ Kobo

Casted by Sonya Loveday

CastedJade had spent the majority of her life running from the Triad. The Triad, are a powerful group, who would stop at nothing to obtain Jade and the missing spell book for leader, Lorenzo’s, nefarious plans. And now that she has absorbed the highly coveted magic contained inside the missing book, there is nowhere left for her to hide.
With the help of her friends, Jade steps out from the shadows and learns how to fight back. But no one is prepared for Elinor-the woman bound inside of the book that’s trapped in Jade’s mind. Now she not only needs to protect herself from the Triad, but from what’s hiding inside her mind as well.
Jade never expected the answer to it all would revolve around love.
Edge is dark, mysterious, and a sworn member of the Triad. He also hides a secret past that threatens the thin line he walks between good and evil. Lives are at stake when Jade and Edge’s two worlds collide. Can Jade learn to trust him when he says he is her pre-ordained and vows to do everything he can to protect her? But more importantly, can she trust herself and the woman in her mind?

Amazon ~ Barnes & Noble

 Waterfalls Down by Danielle Rohr

Water Falls DownWhat have they done to me here, to cause me to be unable to see beyond my cage?

Three teenagers committed and locked away in a mental institution act on impulse, and manage to escape. Without a plan, money, ore even identification Lynn, Chelsea, and Garret must find their way in a very big, and very predatory world. After a great deal of travel and agony, they find paradise in the form of Yosemite National Park. Battling the elements of nature, as well as mental illness leaves these three broken, and defeated. Will they find the solution that can save them, or will they fight against the current until they grow weak, and become just another statistic?

Amazon ~ Barnes & Noble

Mere Enchantment by Alicia Rivoli

Mere EnchantmentA World Like No Other…

When a newly formed group of friends finds themselves fighting for survival, little did they know that was just the beginning.

When Chloe, Megan, Jason and Zach are forced to take cover in a nearby cave from a violent storm they find their new friend Preston there as well. Zach guides the group through the cave but as they go deeper strange things begin to happen and they find themselves separated in a magical kingdom surrounded by unusual people and wizards. Things get even more dangerous as they travel the kingdom in search of the city of Mere and each other.

As their journey unfolds, Preston discovers that the bedtime stories he was told as a child are true and that his rightful place in time must be realized. The kingdom itself has gone under attack as Jacan, a traitor to the crown, forces his armies through the magical borders.

Looking back Preston should have recognized that it was all real. He should have seen the signs. But how could he have known? After all, Jacan was just a villain in a story that took place in a far off mystical land. How could he have imagined that the stories that his father told him as a child were true?

How could any of them have known that their destinies were already written, and that to discover who they really are would take courage that they never realized they had?

Amazon ~ Barnes & Noble ~ Smashwords

American Girl on Saturn By Nikki Godwin

American Girl on SaturnThe summer after graduation is supposed to be that first real taste of freedom – but not for eighteen-year-old Chloe Branson. Just as that breeze of freedom is making its way into her galaxy, her secret-service-agent dad drops a meteor-sized bomb of bad news on her and her sisters. An attempt has been made on the lives of Canadian boyband, Spaceships Around Saturn, during their USA tour, and the guys have to go into hiding ASAP. The only problem? In the midst of the crisis and media frenzy, their dad volunteered to hide the guys…in their house.

Six-year-old Emery is as ecstatic as any self-proclaimed Saturnite would be, but Chloe and her seventeen-year-old sister Aralie watch their summer plans crash and burn like a falling star. The SAS guys aren’t happy with the situation, either. Bad boy Jules picks fights with Aralie about everything from his Twitter followers to his laundry, and heart-throb Benji can’t escape Emery’s fangirlisms for more than three minutes.

But after the super-cute Milo kisses Chloe during a game of hide-and-seek, she finally understands what Emery means when she talks about SAS being “out of this world.” If this is what Saturn feels like, Chloe doesn’t want to come back to Earth.

Amazon ~ Barnes & Noble ~ Smashwords

First I Love You by Genevieve Dewey

First I Love YouOne part Godfather, two parts Emma and a dash of Casablanca mixed together, “First, I Love You” isn’t a detective novel, a gangster novel, a mystery, a romance or a family saga. It’s a little of all of the above.

Imagine being a detective with a mobster for a father, or a mobster with a straight arrow, good cop for a son. This is a relationship that is tricky on its best day. Add in some well-meaning meddling from a mob princess sister, an arrogant DEA agent, and gangsters running a human trafficking ring and you have a recipe for a book that refuses to follow the rules. Told from the perspective and point of view of each the six main characters this is the first novel in a trilogy about love, loyalty, revenge and redemption.

Omaha Detective Tommy Gates has kept his gangster father at arm’s length his whole life. Mickey Downey has spent the better part of the last two decades trying to find ways to get back the son he lost through Witness Protection. Now Tommy has taken an opportunity to work on a Federal Human Trafficking Joint Task Force in Chicago where his father lives. Tommy’s sister Kiki and his mother Mary see this as an opportunity to build a relationship between the two. Tommy’s new DEA partner James Hoffman sees it as an opportunity to gain leverage over Mickey Downey. Tommy’s other partner, FBI Agent Ginny Sommers wants to keep Tommy’s family as far from the case as possible. When Kiki and James join forces, sparks fly and it sets fire to a maelstrom of unexpected consequences for everyone involved.

Amazon

A Construct of Angels by Andrew Toynbee

A Construct of AngelsAfter accidentally triggering the spontaneous resurrection of a dead student, an ordinarily routine day for York-based paramedic Sara Finn erupts into a series of events that propel her on a terrifying journey, promising to forever change her pragmatic opinions of life and death.

Still haunted by her domineering and abusive stepfather and driven by a life-long search for her missing younger brother, Sara finds herself caught in the crossfire between warring forces, powerful beyond human comprehension, that threaten to plunge civilisation into hellish chaos and eternal darkness.

This, the first in the ‘Angels of York’ series, follows Sara’s increasingly dangerous adventures during the six days that lead up to the September Equinox, a time of increasing darkness. As the population of York is plunged into panic, overwhelming the emergency services, Sara finds her loyalties torn between her newfound companion, now incarcerated within York’s largest mental institution, and her sworn medical duties.

Should she lend any credence to his insistence that his purpose on Earth is to prevent an imminent catastrophe? Or that it is being orchestrated from within the city itself?

As her nights are filled with terrifying dreams and she is once again confronted by the memories of her abusive childhood, Sara is forced to accept that only one avenue remains open to her – to put her own life to one side in order to help prevent the rapidly approaching doomsday.

Amazon ~ Amazon UK

Deer in the Headlights by Staci Hart

Deer in the Headlights

Sweary, Sexy 18+ Romance

How do the Greek gods kill time? Because they’re always bored. It’s an unavoidable downside of being alive for thousands of years. So, they play games. Games with human players. Remember Shakespeare? Yeah, that was Apollo. Bonnie and Clyde? Aphrodite vs Ares.

It’s Aphrodite’s turn once again in the rounds of competitions, and she’ll defend her domain: Love. She hasn’t lost a competition on her turf in over three millennia, and she’s not about to start now. Apollo is her first competitor, and he’s on a mission to win. If he wins, he’ll get a token; a favor that Aphrodite must fulfill. And with that favor, he’ll finally get the one woman he’s never been able to have.

Aphrodite and Apollo will choose their human players, and if Aphrodite can’t get them together before the clock runs out, Apollo will get his way. And she couldn’t have that.

Lex and Dean are perfect for each other. They just don’t know it yet.

Dean is a perpetual bachelor, and a man-whore. A brooding, gorgeous, rock star man-whore. Lex always has a boyfriend, but she’s never let anyone in enough to let herself go. Not really. Not ever. Aphrodite has her work cut out for her, but if she can’t make it work, no one can.

But she has more at stake than just Lex and Dean. Apollo killed her mortal love, and that beef has been dragging on for thousands of years. Ares, the douchebag, is forever trying to start a fight, and get Aphrodite into bed. And Persephone, her best friend, is the one person she can confide in, laugh with, and always count on for a healthy helping of bacon when she’s having a bad day.

Follow the gods as they fight, laugh, cry, lose love, and gain power. Making a mess with humans has never been so fun.

 Snake in the Grass by Staci Hart

Snake in the GrassIt’s Round Two of high stakes Love Connection on Olympus, and this time, everything has changed. For Aphrodite, at least.

Ares is on deck, and Aphrodite is nervous. As much as she loves to hook up with him, she doesn’t trust him as far as she could throw him, which isn’t very far. He’s a big dude. They haven’t been together in a very long time, but she can’t resist him. She never could. Even when every part of her screamed that he was a liar.

Ares has a plan to keep Aphrodite, for good this time. He wants to win the game, but he’ll hold back to get what he wants. He’s sitting on a chance that he’s been waiting thousands of years for, and he’ll do what he has to do to convince her to stay forever.

The only thing that could stop him is the secret that he’s been keeping from her for eons. If she finds out, it will destroy everything.

Kat and Dillon have been through a lot, and everything has been to protect their younger siblings. They have sacrificed everything to make sure their brother and sister are safe. The players are tough and loyal. Fierce and determined. But they become each other’s weakness, even though they fight it, and even though it means danger for Kat and her sister.

If Aphrodite can get the players over their egos and issues long enough to see that they’re meant for each other, the competition will be a piece of cake. One that she’ll eat a la mode, right in front of Ares, if she beats him.

Amazon ~ Smashwords

 What the Heart Wants by Staci Hart

What the Heart WantsIt’s 1984, and Tanaka Katsu is paving his way in the Yakuza. His marriage to Yuki was a business deal, and one that he has paid for with his happiness.

Aphrodite can’t stand that he’s so miserable, and Hera, the goddess of marriage and monogamy, has a strong hold on Yuki, who will do whatever it takes to get what she believes is hers. Aphrodite won’t sit by and watch Katsu’s life slip away with no chance at love, so when he takes a trip to Vegas, she’ll introduce him to his match.

Kim never thought she’d be in the situation like the one that’s coming her way, but what the heart wants is a powerful thing, and one that’s impossible to walk away from.

Amazon ~ Smashwords

Sales Saturday: Go Team!

As an Indie author marketing can be hard, and no matter what you do it can feel like you are working against an impenetrable wall of thousands of other Indie books, some of which, where put out there by people who just decided to hit the magical “publish” button. It’s frustrating to see a book you’ve read and know is riddled with errors surpass yours. Even more frustrating to watch some of the things that hit the shelves by major publishers. I know that sounds arrogant, but there’s a little green eyed monster inside of us all, isn’t there? The thing to NOT do is sit there and just think about those “ideas” you have in your head. The thing TO do is to keep pushing forward and think of more things to do to put your novel out there. Keep emailing bloggers, Facebookers, and tweeters, most of all keep writing and formulating bigger and better marketing plans. A marketing plan is the key to a proper roll-out of a novel, and while it will never guarantee you become the next Jessica Sorenson, Colleen Hoover or Jennifer Armentrout, it puts you ahead of the game because it allows you to measure what you’ve done and what you can do better. For more about marketing plans click any of these articles:

Marketing Plan: Part 1

Marketing Plan: Part 2

Marketing Plan: Part 3

Marketing plans can evolve, and very often times do, due to the element of “measuring failures and successes”. As I looked at falling numbers of sales for Love Exactly I realized that I needed to find a unique way to increase numbers on a novel when it was reaching the end of it’s cycle. (We’ll talk about the book life cycle another time). I currently run an independent author support group on Goodreads called the FBI (Fabulous, Bold, Indies), and after interacting with many other authors that are also struggling in the Indie world I took a step back and looked at the group and it’s reasoning.

I began the support group because of the slush of author groups that I’d seen that were only a means of promoting one’s novel. This is great–we need that, but we also need other support–somewhere we can talk about the difficulties of marketing, writing, editing and the publishing world.

Then I thought–why not utilize both of these things to test the theory of “The Power of the Team”. I’ve been a supervisor for some six plus years (which doesn’t sound impressive, I know, but I’m also only 24), and I know the power of working as a team–and the effects of a floundering team. As authors we are independent vehicles; every single one of us is working against the other–pushing, shoving and sometimes kicking, one another aside to get a piece of the “sales” pie. I stepped back and looked at my sales career. At my day job I’ve had to be a strong team player, but I was also a strong independent seller. I’ve learned through my career that both of those things CAN indeed go together. So, why can’t they go together in the publishing world? I think they can, and to prove that I’ve teamed up with a handful of other great (struggling) authors to put on a “Fall in Love with Reading $.99 Sale”. Each one of the great novels showcased is from an independent author and features romance from a tidbit to a whole dollop, so go ahead, fall in love with reading this fall by picking up any of these titles from October 1-7th.

fall in love saleLove Exactly by Cassandra Giovanni

Love ExactlyEmma Walker was a writer who’d lost herself to someone else’s anger–who had given up on ever feeling like herself again.
Evan Levesque was a rock-god–the one all the woman wanted, but he’d never gotten used to the loneliness between the stage and real life.
With just one cup of coffee they’ll begin a journey of self-discovery at each others sides, but can Emma handle Evan’s fame while dealing with her own demons? Emma’s checkered personal past, a bad relationship that haunts the edges of her memories, threatens to make everything implode on them when Evan takes matters into his own hands.
Sticks and stones may break my bones, but your words…they’ll destroy my soul–Can Emma handle being put back together and facing who she’s become because of it?

 

Amazon ~ Barnes & Noble ~ Kobo

Casted by Sonya Loveday

CastedJade had spent the majority of her life running from the Triad. The Triad, are a powerful group, who would stop at nothing to obtain Jade and the missing spell book for leader, Lorenzo’s, nefarious plans. And now that she has absorbed the highly coveted magic contained inside the missing book, there is nowhere left for her to hide.
With the help of her friends, Jade steps out from the shadows and learns how to fight back. But no one is prepared for Elinor-the woman bound inside of the book that’s trapped in Jade’s mind. Now she not only needs to protect herself from the Triad, but from what’s hiding inside her mind as well.
Jade never expected the answer to it all would revolve around love.
Edge is dark, mysterious, and a sworn member of the Triad. He also hides a secret past that threatens the thin line he walks between good and evil. Lives are at stake when Jade and Edge’s two worlds collide. Can Jade learn to trust him when he says he is her pre-ordained and vows to do everything he can to protect her? But more importantly, can she trust herself and the woman in her mind?

Amazon ~ Barnes & Noble

 Waterfalls Down by Danielle Rohr

Water Falls DownWhat have they done to me here, to cause me to be unable to see beyond my cage?

Three teenagers committed and locked away in a mental institution act on impulse, and manage to escape. Without a plan, money, ore even identification Lynn, Chelsea, and Garret must find their way in a very big, and very predatory world. After a great deal of travel and agony, they find paradise in the form of Yosemite National Park. Battling the elements of nature, as well as mental illness leaves these three broken, and defeated. Will they find the solution that can save them, or will they fight against the current until they grow weak, and become just another statistic?

Amazon ~ Barnes & Noble

Mere Enchantment by Alicia Rivoli

Mere EnchantmentA World Like No Other…

When a newly formed group of friends finds themselves fighting for survival, little did they know that was just the beginning.

When Chloe, Megan, Jason and Zach are forced to take cover in a nearby cave from a violent storm they find their new friend Preston there as well. Zach guides the group through the cave but as they go deeper strange things begin to happen and they find themselves separated in a magical kingdom surrounded by unusual people and wizards. Things get even more dangerous as they travel the kingdom in search of the city of Mere and each other.

As their journey unfolds, Preston discovers that the bedtime stories he was told as a child are true and that his rightful place in time must be realized. The kingdom itself has gone under attack as Jacan, a traitor to the crown, forces his armies through the magical borders.

Looking back Preston should have recognized that it was all real. He should have seen the signs. But how could he have known? After all, Jacan was just a villain in a story that took place in a far off mystical land. How could he have imagined that the stories that his father told him as a child were true?

How could any of them have known that their destinies were already written, and that to discover who they really are would take courage that they never realized they had?

Amazon ~ Barnes & Noble ~ Smashwords

American Girl on Saturn By Nikki Godwin

American Girl on SaturnThe summer after graduation is supposed to be that first real taste of freedom – but not for eighteen-year-old Chloe Branson. Just as that breeze of freedom is making its way into her galaxy, her secret-service-agent dad drops a meteor-sized bomb of bad news on her and her sisters. An attempt has been made on the lives of Canadian boyband, Spaceships Around Saturn, during their USA tour, and the guys have to go into hiding ASAP. The only problem? In the midst of the crisis and media frenzy, their dad volunteered to hide the guys…in their house.

Six-year-old Emery is as ecstatic as any self-proclaimed Saturnite would be, but Chloe and her seventeen-year-old sister Aralie watch their summer plans crash and burn like a falling star. The SAS guys aren’t happy with the situation, either. Bad boy Jules picks fights with Aralie about everything from his Twitter followers to his laundry, and heart-throb Benji can’t escape Emery’s fangirlisms for more than three minutes.

But after the super-cute Milo kisses Chloe during a game of hide-and-seek, she finally understands what Emery means when she talks about SAS being “out of this world.” If this is what Saturn feels like, Chloe doesn’t want to come back to Earth.

Amazon ~ Barnes & Noble ~ Smashwords

First I Love You by Genevieve Dewey

First I Love YouOne part Godfather, two parts Emma and a dash of Casablanca mixed together, “First, I Love You” isn’t a detective novel, a gangster novel, a mystery, a romance or a family saga. It’s a little of all of the above.

Imagine being a detective with a mobster for a father, or a mobster with a straight arrow, good cop for a son. This is a relationship that is tricky on its best day. Add in some well-meaning meddling from a mob princess sister, an arrogant DEA agent, and gangsters running a human trafficking ring and you have a recipe for a book that refuses to follow the rules. Told from the perspective and point of view of each the six main characters this is the first novel in a trilogy about love, loyalty, revenge and redemption.

Omaha Detective Tommy Gates has kept his gangster father at arm’s length his whole life. Mickey Downey has spent the better part of the last two decades trying to find ways to get back the son he lost through Witness Protection. Now Tommy has taken an opportunity to work on a Federal Human Trafficking Joint Task Force in Chicago where his father lives. Tommy’s sister Kiki and his mother Mary see this as an opportunity to build a relationship between the two. Tommy’s new DEA partner James Hoffman sees it as an opportunity to gain leverage over Mickey Downey. Tommy’s other partner, FBI Agent Ginny Sommers wants to keep Tommy’s family as far from the case as possible. When Kiki and James join forces, sparks fly and it sets fire to a maelstrom of unexpected consequences for everyone involved.

Amazon

A Construct of Angels by Andrew Toynbee

A Construct of AngelsAfter accidentally triggering the spontaneous resurrection of a dead student, an ordinarily routine day for York-based paramedic Sara Finn erupts into a series of events that propel her on a terrifying journey, promising to forever change her pragmatic opinions of life and death.

Still haunted by her domineering and abusive stepfather and driven by a life-long search for her missing younger brother, Sara finds herself caught in the crossfire between warring forces, powerful beyond human comprehension, that threaten to plunge civilisation into hellish chaos and eternal darkness.

This, the first in the ‘Angels of York’ series, follows Sara’s increasingly dangerous adventures during the six days that lead up to the September Equinox, a time of increasing darkness. As the population of York is plunged into panic, overwhelming the emergency services, Sara finds her loyalties torn between her newfound companion, now incarcerated within York’s largest mental institution, and her sworn medical duties.

Should she lend any credence to his insistence that his purpose on Earth is to prevent an imminent catastrophe? Or that it is being orchestrated from within the city itself?

As her nights are filled with terrifying dreams and she is once again confronted by the memories of her abusive childhood, Sara is forced to accept that only one avenue remains open to her – to put her own life to one side in order to help prevent the rapidly approaching doomsday.

Amazon ~ Amazon UK

Deer in the Headlights by Staci Hart

Deer in the Headlights

Sweary, Sexy 18+ Romance

How do the Greek gods kill time? Because they’re always bored. It’s an unavoidable downside of being alive for thousands of years. So, they play games. Games with human players. Remember Shakespeare? Yeah, that was Apollo. Bonnie and Clyde? Aphrodite vs Ares.

It’s Aphrodite’s turn once again in the rounds of competitions, and she’ll defend her domain: Love. She hasn’t lost a competition on her turf in over three millennia, and she’s not about to start now. Apollo is her first competitor, and he’s on a mission to win. If he wins, he’ll get a token; a favor that Aphrodite must fulfill. And with that favor, he’ll finally get the one woman he’s never been able to have.

Aphrodite and Apollo will choose their human players, and if Aphrodite can’t get them together before the clock runs out, Apollo will get his way. And she couldn’t have that.

Lex and Dean are perfect for each other. They just don’t know it yet.

Dean is a perpetual bachelor, and a man-whore. A brooding, gorgeous, rock star man-whore. Lex always has a boyfriend, but she’s never let anyone in enough to let herself go. Not really. Not ever. Aphrodite has her work cut out for her, but if she can’t make it work, no one can.

But she has more at stake than just Lex and Dean. Apollo killed her mortal love, and that beef has been dragging on for thousands of years. Ares, the douchebag, is forever trying to start a fight, and get Aphrodite into bed. And Persephone, her best friend, is the one person she can confide in, laugh with, and always count on for a healthy helping of bacon when she’s having a bad day.

Follow the gods as they fight, laugh, cry, lose love, and gain power. Making a mess with humans has never been so fun.

 Snake in the Grass by Staci Hart

Snake in the GrassIt’s Round Two of high stakes Love Connection on Olympus, and this time, everything has changed. For Aphrodite, at least.

Ares is on deck, and Aphrodite is nervous. As much as she loves to hook up with him, she doesn’t trust him as far as she could throw him, which isn’t very far. He’s a big dude. They haven’t been together in a very long time, but she can’t resist him. She never could. Even when every part of her screamed that he was a liar.

Ares has a plan to keep Aphrodite, for good this time. He wants to win the game, but he’ll hold back to get what he wants. He’s sitting on a chance that he’s been waiting thousands of years for, and he’ll do what he has to do to convince her to stay forever.

The only thing that could stop him is the secret that he’s been keeping from her for eons. If she finds out, it will destroy everything.

Kat and Dillon have been through a lot, and everything has been to protect their younger siblings. They have sacrificed everything to make sure their brother and sister are safe. The players are tough and loyal. Fierce and determined. But they become each other’s weakness, even though they fight it, and even though it means danger for Kat and her sister.

If Aphrodite can get the players over their egos and issues long enough to see that they’re meant for each other, the competition will be a piece of cake. One that she’ll eat a la mode, right in front of Ares, if she beats him.

Amazon ~ Smashwords

 What the Heart Wants by Staci Hart

What the Heart WantsIt’s 1984, and Tanaka Katsu is paving his way in the Yakuza. His marriage to Yuki was a business deal, and one that he has paid for with his happiness.

Aphrodite can’t stand that he’s so miserable, and Hera, the goddess of marriage and monogamy, has a strong hold on Yuki, who will do whatever it takes to get what she believes is hers. Aphrodite won’t sit by and watch Katsu’s life slip away with no chance at love, so when he takes a trip to Vegas, she’ll introduce him to his match.

Kim never thought she’d be in the situation like the one that’s coming her way, but what the heart wants is a powerful thing, and one that’s impossible to walk away from.

Amazon ~ Smashwords

Sales Saturday: Professionalism in the Workplace

You’re probably wondering how in the world “professionalism in the workplace” has anything to do with being an author, or publishing, but I assure you it does. It means even more if you’re indie. If you’re traditional, you have the robotic mechanics down–someone else is posting on your website, sometimes your blog, but either way there is a vetting process. When you’re indie there is one vetting process–YOU. What I’ve seen time and time again is the fact that some forget that this really is a career to some people. I’ve had fights with my husband about this very same thing–why do I have to post on a regular schedule on my blog, why do I have to spend 3-4 hours a week marketing, but he never questions the actually writing. He used to tell me it was a hobby–he doesn’t anymore. Maybe it’s because I actually started to sell enough that it constitutes more than a $20 per month stipend from Amazon–or maybe it’s because he’s seen how seriously I take this. I imagine this as my sole career, with a marketing company to help indies on the side, someday and thus, I must always think about presenting myself in a professional way.

The Author Workplace AKA the Internet

Part A) The Blog

It’s a soft line in the sand, professionalism VS. way too much information in the author world. Every author is told you need to have a blog, but the guidelines from there get very vague. What do I put on my blog–what do I say? How do I present myself? The presentation is where things tend to get a bit, let’s say, soggy. As an author you do want to let your readers get to know you. It makes everything about reading the books you write that much cooler. It makes you that much more human. I’ve learned after countless times of explaining my two part job–one as a Retail Banking Operations Manager and then as a published Author, that no matter how insignificant you feel in the publishing world, the second you say I’m published, people go nuts. Their eyes widen and they say “So you’re like famous?”. The other reason I get a jaw drop is because I apparently look like I’m eighteen, that being put aside, being able to say I’m published usually leads into the conversations about where they can find you. The best place is your blog–and that’s the last place you want to put information that say, your main employer could find, that’s unsavory, or as I’ve seen just a tad bit oddThe sogginess of the blog dilemma is knowing exactly where the line is that crosses from letting your readers get to know you, to just way too much information. I’m not going to lie, I’ve read things I just didn’t want to know about authors on their blogs, or that frankly, I just didn’t care about. You want what you convey on your blog to be of value to your readers, because you might find some of those readers are solely readers of your blog and not your novels. I’ve made several business contacts in the business world that I know follow my blog, but would never read my books–they enjoy the content of the blog, especially my Saturday ramblings about sales. So how do you determine what to post on your blog? Here are a few questions to ask yourself:

  • Would this fall under TMI to those who don’t know me?
  • Am I portraying myself the way I’d like to be seen?*
  • Does this add value to not only the readers of my novels, but the sole readers of my blog?
  • Does this make a person want to go out and buy my book? (This doesn’t always have to be yes, but if it pertains directly to your book, it should be yes)
  • Would I find this information useful or pertinent on someone else’s blog?
  • Would I be comfortable with my grandmother reading this?
  • Would I be comfortable with my employer reading this?**

*In thinking of portraying yourself you must also think about the content of your novels. I know several writers whose blogs are never serious, which is fine, but the question that occurs is–are your books jiving with the appearance that you are giving? If you are never serious on your blog, your books shouldn’t be serious either. The reason being, and some may disagree, that if you portray yourself as silly–then that is what the reader is going to believe your books will be. You create the image of your books by creating the “brand” of you as an author, so if your books are serious, but you never are, then your readers will end up confused. It will especially confuse those readers that have never read your novels, because you are the first stop on their impression of what that novel might be like.

**Yes, the big employer question. I’m not going to lie there are somethings I wouldn’t really want my employer to read on my blog–like the steamy excerpts, or the excerpts that contain swears, but there’s another line–one that’s harder to define. It isn’t really about professionalism in this case, because it’s a part of my job as an author to market my novel and it’s content. I would be doing an injustice to my readers if I let my stringent professionalism in my day job not allow my characters to swear! So there it is. My characters swear, and yes, they have sex, but I don’t think that’s a secret.

Part B) Facebook, Twitter, etc.

Ah, yes, the social media craze. I’d say that most social media follows the same general guidelines as your blog does. You want to ask yourself the same questions about each of your posts, and make sure that you are comfortable with your answers. There is, however, another very helpful hinter I can give you. I’m a part of an author group where an author got flamed by a parent who saw their daughter looking at their slightly provocative Facebook. The reason was that they didn’t have their settings in Facebook correct. Please, especially if you’re a New Adult or Adult author who posts pictures of half-naked promos, make sure these settings are correct.

Edit Page> Edit Settings> Age Restrictions

Edit Page> Edit Settings> Profanity Filter

Part C) Responding to Reviews

Now this, this, is a hot topic of debate across many boards. What do you do about nasty, unhelpful, ridiculous reviews? You LEAVE THEM BE. Do not respond. Do not attempt to delete them. Do not sit there and seethe like a child who just got their toy taken away.  DO NOT have a friend or family member respond. Move on and keep on moving. It is extremely unprofessional to respond to a review of this nature, even if you “try” to do so subjectively. The end game is, your book is your baby, and you can’t respond subjectively.  The most important part is that everyone is entitled to their opinion of your novel, and after some period of time you will get to the point where you see a bad review and you can laugh at it–not spitefully, but just in general, laugh. I finally got to that point, and boy, did it feel good! The other side of the coin is responding to good reviews. I’d say you can do this, it’s not unprofessional, but at some point you just won’t be able to anymore. I do a simple “like” on GoodReads and move on.

You’re a author, take it seriously, just like it were your day job. You represent the masses of authors that are Indie, and everything you say and do leaves an impression of how Indie authors are. Don’t be the bad apple that spoils the bunch.

If you’re indie, don’t forget to join the FBI!

indie author grab