As you can see I went for the theme of Bad Boy Meets Good Girl. When designing marketing materials for a novel, or anything for that matter, continuity is very important. A theme makes for easy designing, but it also allows readers to identify the novel immediately, along with the marketing materials. Bold fonts, high contrast in font colors, mysterious pictures, and tag lines draw the reader in on all of these marketing materials. Another key pointer for things like bookmarks and posters is to tell the reader where to find the novel. Often times we are so obsessed with getting the look right that we forget the important information–an advertisement, poster or bookmark is only good if it can guide the consumer to where to get the item. If it grabs their attention and they don’t know where to find it they won’t go looking. One of the things I like about the title Love Exactly is that it’s short and to the point–easy to remember. I’m aware that I have a very pretty name, but I don’t know how easy it is to remember. I’m sure Love Exactly is easier to remember than Cassandra Giovanni. I hope you like the marketing materials. What else have I been up to? Well, I just send the ARC copies out to the blog tour hosts! I hope they enjoy them. I’m trying to get CreateSpace to cooperate so I can order the paperbacks.
EVEN BETTER, you can now PRE-ORDER your very own copy of the paperback, autographed by me with a FREE bookmark and FREE swag for the first 10 purchasers. They’re going fast, order yours TODAY!
- WIP: The Editing Process (Before & After) (cgiovanniwrites.wordpress.com)