The Preemptive Strike
This is usually terminology saved for war–it’s a surprise attack on the enemy to prevent them from doing the same to you. It’s being prepared and launching an attack before the enemy knows what hits them. War and sales, may not mesh, but at times being an author and war seem to mesh perfectly. Writing is an internal battle all in itself–what I’m writing, do I really want someone else to read? Of course, I do I’m a writer! That’s not always the case, at least not with me. There’s things that I have written that I dare to never share with anyone else, mostly poetry. See poetry has been the bane of my existence since I became a published author. Why? I think that prose and deep inner monologue that runs forever–the concept of telling vs showing–should be saved for poetry. I find that deepness can be shared equally with dialogue and actions. I don’t always write what’s going on in my head, nor do I expect all of my characters to divulge this information, nor do they. The war that resides in writing seems to be with pleasing everyone. I woke up today, got a really bad review and guess what, for the first time ever I was able to suck it up, roll my eyes and go on with my day. Why? Maybe it was the preemptive strike in my head. I knew it was coming–of course, it was coming. I knew it when I wrote In Between Seasons, but when it came I was still floored. Walking in the Shadows WASN’T the same, though. Why? I know it’s good. Yeah, that’s right I said it. My preemptive strike is confidence. I’m learning each time I get a review–a pattern I’ve noticed is that some people are never happy, and second of all, if you don’t write on your front page that you had an editor, some assume you didn’t. Then they, with whatever expertise they think they have, try to rip to shreds your editing. Nice try. Come back later. My preemptive strike is having an editor and not saying that I do. (Well, most of you know that I do by now…but some readers won’t and don’t). The reality is that writing shouldn’t be a battle, and the war shouldn’t be with others. This is a passion, a dream that I am trying to live out to the fullest. My preemptive strike is realizing now and knowing that I can’t please everyone. I should think that a preemptive strike should be a statement of preparedness over a strike of war. The previously stated preemptive strikes have everything to do with the war of being in an industry that is meant to bully and strike back at you. I know it sounds awful but in an opinion based industry where everyone who is literate enough to write a 50 sentence review can demolish your 50,000+ word novel for misspelling one word, it’s a truth. My preemptive strike is knowing that I’m not perfect. Guess what? I don’t expect anyone else to be, at least not until robots start writing the novels for us. That will be a sad day anyways. These are preemptive strikes that emotionally prepare you to be a writer. I’ve found another type of preemptive strike is an amazing marketing tool for a novel. My preemptive strike is showing you sneak peeks that make you want to come back for more each week until the day where you can click ‘buy’. This is one of the most important strikes in marketing that you can get. It’s a teaser that creates an audience that you may not have been aware that you have, and it gets people talking. I tested the water with this strategy when I started writing Deadly Sins, and it was working very well until I got side tracked with Just One Cup. I am honing my skill with Facebook and my blog with the preemptive strike of Just One Cup. It seems to be working well, too. I am getting a great response with the targeted advertisements on Facebook which I only put up there, and then the ones that I share on here and there. I didn’t think that Facebook would help, but I honestly have to admit that with preemptive strikes it’s an excellent weapon. My preemptive strike is using Facebook as a tool of mass book love distribution. I put sneak peeks as a write on Facebook for the fans that follow me on there and then every Wednesday my blog readers get one as well. It’s building anticipation not only for readers but for me! As a writer you can use the preemptive strike to not only build an audience, but also as a tool to stand above the industry.
Above all else: