Sales: The Preemptive Strike


The Preemptive Strike

This is usually terminology saved for war–it’s a surprise attack on the enemy to prevent them from doing the same to you. It’s being prepared and launching an attack before the enemy knows what hits them. War and sales, may not mesh, but at times being an author and war seem to mesh perfectly. Writing is an internal battle all in itself–what I’m writing, do I really want someone else to read? Of course, I do I’m a writer! That’s not always the case, at least not with me. There’s things that I have written that I dare to never share with anyone else, mostly poetry. See poetry has been the bane of my existence since I became a published author. Why? I think that prose and deep inner monologue that runs forever–the concept of telling vs showing–should be saved for poetry. I find that deepness can be shared equally with dialogue and actions. I don’t always write what’s going on in my head, nor do I expect all of my characters to divulge this information, nor do they. The war that resides in writing seems to be with pleasing everyone. I woke up today, got a really bad review and guess what, for the first time ever I was able to suck it up, roll my eyes and go on with my day. Why? Maybe it was the preemptive strike in my head. I knew it was coming–of course, it was coming. I knew it when I wrote In Between Seasons, but when it came I was still floored. Walking in the Shadows WASN’T the same, though. Why? I know it’s good. Yeah, that’s right I said it. My preemptive strike is confidence. I’m learning each time I get a review–a pattern I’ve noticed is that some people are never happy, and second of all, if you don’t write on your front page that you had an editor, some assume you didn’t. Then they, with whatever expertise they think they have, try to rip to shreds your editing. Nice try. Come back later. My preemptive strike is having an editor and not saying that I do. (Well, most of you know that I do by now…but some readers won’t and don’t). The reality is that writing shouldn’t be a battle, and the war shouldn’t be with others. This is a passion, a dream that I am trying to live out to the fullest. My preemptive strike is realizing now and knowing that I can’t please everyone. I should think that a preemptive strike should be a statement of preparedness over a strike of war. The previously stated preemptive strikes have everything to do with the war of being in an industry that is meant to bully and strike back at you. I know it sounds awful but in an opinion based industry where everyone who is literate enough to write a 50 sentence review can demolish your 50,000+ word novel for misspelling one word, it’s a truth. My preemptive strike is knowing that I’m not perfect. Guess what? I don’t expect anyone else to be, at least not until robots start writing the novels for us. That will be a sad day anyways. These are preemptive strikes that emotionally prepare you to be a writer. I’ve found another type of preemptive strike is an amazing marketing tool for a novel. My preemptive strike is showing you sneak peeks that make you want to come back for more each week until the day where you can click ‘buy’. This is one of the most important strikes in marketing that you can get. It’s a teaser that creates an audience that you may not have been aware that you have, and it gets people talking. I tested the water with this strategy when I started writing Deadly Sins, and it was working very well until I got side tracked with Just One Cup. I am honing my skill with Facebook and my blog with the preemptive strike of Just One Cup. It seems to be working well, too. I am getting a great response with the targeted advertisements on Facebook which I only put up there, and then the ones that I share on here and there. I didn’t think that Facebook would help, but I honestly have to admit that with preemptive strikes it’s an excellent weapon. My preemptive strike is using Facebook as a tool of mass book love distribution. I put sneak peeks as a write on Facebook for the fans that follow me on there and then every Wednesday my blog readers get one as well. It’s building anticipation not only for readers but for me! As a writer you can use the preemptive strike to not only build an audience, but also as a tool to stand above the industry.

Above all else:

The preemptive strike is a tool to help you survive.


7 thoughts on “Sales: The Preemptive Strike

  1. Oh my gosh! I love you, I go pure I didn’t give a crappy review. I can be critical sometimes but I usually think about what I say first because it can come out wrong, depends on who I say it to and how they take it. I absolutely LOVE your books now that I’ve had a chance to read them on my kindle. I felt Seasons could of gone on for another book with their whole journey from leaving to the beach and troubles in between. Sales! Sales! Lol. I took a break from reading the past couple of days because I had my son’s birthday party Friday, then Saturday I worked way too long. I hardly touched my kindle yesterday. Then I was sad I didn’t receive the best package ever from you! Not your fault but my anticipation is killing me! Lol. You’re such an awesome new friend and now I see an amazing unique author. It makes me sick to my stomach to wait even longer for new releases from you because if I really like something, it’s hard to just sit there and wait! If you ever need a test reader better you release, I’ll be glad to give my input/editing ideas if you’d like? I actually miss our daily emails. Have to say I’m finally out of my rut for the week. Whew.

    • Ha, I know the Kindle keyboard can be such a pain, especially with the auto correct! All reviews have their merit, but some are spiteful, unfortunately. I’m so glad that you enjoy my books–the good reviews always out weigh the bad. I don’t have any issues with honest reviews, but some criticism is not beneficial and is misplaced. It’s just a part of the industry, though! I have a unique style, and I know that not everyone will like it. I can always use test readers–I have 4 others that I use, and I can certainly use another! I’m glad to hear you’re out of your rut! I look forward to some more amazing pictures from you!

  2. Argh!! I’m still getting used to my kindle Swype keyboard. That post is totally needed up. I’m sorry.Hope you know what I’m saying.

  3. Ok… Grrrr.. I had to log on my laptop for the first time in a week, just to correct the last two very badly, wrongly worded posts!. Frustrated with me being in a hurry and my Kindle Swype is NOT helping. Lol. I look back and get mad, but then have to laugh, It’s kind of funny. The last post was supposed to say “that post is totally messed up”… The first one I’ll correct by sentence that is wrong. ” I hope I didn’t give you a crappy review”….” If you ever need a test reader before you release, I’ll be glad to give my input… (so on)” Yikes! I guess I need to proofread before I hit send from now on. I know my punctuation isn’t the best either, but I figure this is just a quick (long) comment to a friend and I won’t be graded. Lol. Hope you have a better day ❤

    • That part about the crappy review I didn’t understand. Your review wasn’t crappy! A bad review would be anything that’s 3 or lower. I know that sounds bad, but I have very high standards for myself and for Walking. For me, 3 is mediocre, but the thing about stars is that everyone interprets them differently. A lot of people view a 3 star as Average, 4 Above Average and 5 Excellent. I guess I don’t want to be average, but then, what writer does? I don’t grade your punctuation, silly! 😉 Then again, it wasn’t a bad day. I’m a published author with fans, any time I can say that is a good day–so that’s everyday!

      • Oh, if I was in your place, I would have high standards too. I have that in daily life! Lol. Anything less would bring me down or make things in my life not so great for my kids. They’re #1 here and I always look out for them. Add me to your test reader list! Please! I’d be honored! 🙂

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